How it all began...
On September 8, 2015, 15 year-old Zach Kane passed away after battling Ewing Sarcoma, a type of childhood cancer. Zach and his family were past recipients of Wicked Good Cause, a non-profit organization founded and run by Duxbury residents with the mission of assisting South Shore families affected by unforeseen illness, accident or tragedy.
The Go Wicked Gold for Childhood Cancer Awareness campaign began in 2016 when, on the one-year anniversary of Zach’s passing, South Shore residents joined Wicked Good Cause in lighting up their neighborhoods with over 16,000 luminary candle bags to show solidarity and support for the Kane family and all families in the community who have been impacted by childhood cancer.
This September, Wicked Good Cause is launching its fourth annual Go Wicked Gold campaign to raise awareness and funding for childhood cancer research and to support families on the South Shore affected by the illness. September is the nationally recognized month for raising awareness for childhood cancer and gold is the color associated with childhood cancer. Wicked Good Cause aspires to have the entire South Shore Go Wicked Gold, replicating the pink breast cancer awareness movement during the month of October. Last year’s campaign raised more than $100,000 that was donated to four local families as well as childhood cancer research studies at MGH and Dana Farber.
The campaign will kick off in August with a team of more than 35 Wicked Good Cause runners fundraising and participating in the Falmouth Road Race. The campaign continues throughout the month of September with the sale of Go Wicked Gold merchandise, schools and sports teams participating in gold spirit days, businesses hosting gold donation boots, selling ribbons and running giveback promotions, and families and neighborhoods participating in lemonade stands and luminary night. This year’s Light up the Night, the culminating event of the campaign, will take place on Saturday, September 28th from 6-10pm.